A new survey shows a sharp increase in people taking food supplements for their health since lockdown started.
The survey was carried out by the Health Food Manufacturers’ Association (HFMA). It shows that more than 20 million people in the UK are now using supplements daily. That’s an increase of nearly 20% since 2019.
Over 70% of adults are now taking food supplements. One in three has introduced a supplement since the outbreak of the Covid 19 pandemic. In the 18-24 age group, the number taking supplements rises to 77%, with vitamin D showing as the most popular supplement.
The research also reveals why people are turning to supplements. Most people, 61%, said they were taking them for general health and wellbeing. Meanwhile, 24% are taking them for vitamin deficiency. 21% are taking them for joint health, while 20% to optimise their health and 20% to support their immune system.
The Health of the Nation: Lockdown Focus survey polled more than 10,000 adults in the UK and is one of the largest of its kind.
Numerous studies since lockdown have highlighted an increased consumer interest in health and wellness. This study was no exception. Personal research was cited as the reason for 42% of people buying food supplements.
Of those people, 88% said that they find it easy to find and research the right information on supplements. Notably, 40% said that information about immunity had influenced their choice of food supplements.
The HFMA recently launched the HealthyDoesIt campaign to empower individuals to live healthier lives within their local community.